Companies can take sides, but one complicit in trying to steer public opinion that has been called out in studies for already manipulating sentiment....it opens

Companies can take sides, but one complicit in trying to steer public opinion that has been called out in studies for already manipulating sentiment....it opens them up to a significant amount of likely deserved backlash if things go south. The bigger risk here is the number of people on FB, who usually don't vote, geared towards (or away from) a choice they haven't actually thought about.