This is good for Apple: It's a good incremental revenue opportunity. Facebook makes a lot of money helping app developers find their way to installs. This coul

This is good for Apple: It's a good incremental revenue opportunity. Facebook makes a lot of money helping app developers find their way to installs. This could be good for developers: If Apple follows this to its logical extent, they will also let developers A/B test art and copy for their app, making it easier for app developers to find the parts of their app that really resonate with users and get installs.