Shmura matza is charred, chewy and robust in flavor - compared with soda-cracker-like machine-made matza, it is really more like an artisanal, organic whole whe

Shmura matza is charred, chewy and robust in flavor - compared with soda-cracker-like machine-made matza, it is really more like an artisanal, organic whole wheat bread. I don't think that strictly kosher food generally tastes any better than non-kosher food, but in this instance the traditional hand-rolled product is really way better.