I'd say, go the opposite route to Balsamiq. Make it funky, make it stand out. Charge more. I agree with you. For the first version our differentiator that it's

I'd say, go the opposite route to Balsamiq. Make it funky, make it stand out. Charge more. I agree with you. For the first version our differentiator that it's a native app, but not offering more features (or fewer, but targeted for specific audience), is pretty weak, but it's just the beginning. Thank you!