I suppose at this point any change is welcome, but after 8 years of the store and 7 years of "how Apple could/should fix the store" posts, I'm struggling to rem

I suppose at this point any change is welcome, but after 8 years of the store and 7 years of "how Apple could/should fix the store" posts, I'm struggling to remember a single time I've heard anyone suggest that paid search would be a good thing. While 'better discovery' has definitely been on most lists, trials and paid upgrades generally come higher up. Interesting that the one thing Apple trails to the press is something basically no one asked for.