I recommend "So You've Been Publicly Shamed" by Jon Ronson. He had the opportunity to work fairly closely with one of these companies as they did some work for

I recommend "So You've Been Publicly Shamed" by Jon Ronson. He had the opportunity to work fairly closely with one of these companies as they did some work for one of the people you likely remember making the social media crucifixion circuit a few years back for making a stupid joke at the wrong time.