The main issue is people have had it ingrained into them from parents and grandparents who knew what it was like to work at a company for 20-35 years and retire

The main issue is people have had it ingrained into them from parents and grandparents who knew what it was like to work at a company for 20-35 years and retire, and thats not at all how things work these days. At a base level, employment is a contract for services. They pay me X for me to do job Y. The real problem is that employers have almost all of the leverage and power in this forming of the contract, so they generally start off paying you less than the value you produce because thats how business works! What people need to learn to do is how to negotiate from a strong position and how to understand and edit contracts. Never, ever be afraid to say, "Im going to read this, make changes, and bring it back to you." Just because someone hands you a peice of paper and a pen and says sign this doesnt mean you should! Also, perks only go so far.