Well, I know who he is, but from a sample of not-very-many in the UK, my wife had no idea and my colleague sat next to me (male, early 30s, loves cricket) also

Well, I know who he is, but from a sample of not-very-many in the UK, my wife had no idea and my colleague sat next to me (male, early 30s, loves cricket) also had no idea. I'd say he's semi-famous in the UK.