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Is it just me, or are more and more companies starting to use Medium via a subdomain on their site as their official blog? There's nothing inherently wrong wit
by bovermyer 11y ago
Is it just me, or are more and more companies starting to use Medium via a subdomain on their site as their official blog?
There's nothing inherently wrong with Sketch's (and others') approach, I just think it's a little odd to choose something unbrandable for a company blog...
- Mtinie 11y agoIn many cases it probably is a better business decision than standing up and maintaining a branded blog that only gets updated once or twice a month, tops. Medium's content editor is nice and simple to use, too. If it's a busines priority to generate a lot of quality content, I agree with you, a branded offering is probably better, if only for the ability to keep control of the content.
- j_s 11y agoIs there any way to link any of that top stuff back to the company's main site? They start linking at the end of the article ... I wonder how many page visitor decided TL;DR!