> "Having a privacy hurdle If the data structure needs personal information or information that is difficult to obtain (such as having an account, finding an ac

> "Having a privacy hurdle If the data structure needs personal information or information that is difficult to obtain (such as having an account, finding an account name or password), users might be unwilling to provide such information—especially if such information shouldn’t be required to perform (or at least initiate) the task. Warning sign: Users are required to have accounts, log on, or provide personal information unnecessarily." Just about every app, service, and site does this now. It's ridiculous that this is the case, but everyone wants a slice of the pie so to speak.