We're taking a slightly different angle, in that the individual customers each have a better experience with the product when it's done together. What you're m

We're taking a slightly different angle, in that the individual customers each have a better experience with the product when it's done together. What you're mentioning, in terms of pooling resources toward getting a product developed, is also a really neat application. But it adds another layer of uncertainty (i.e. can the developer actually deliver on what's being promised?), so we're starting out with a product that exists and already extremely well-received by its target audience, and applying the model there. If we can prove that consumers understand the model for an already-existing product, then we (or others) can push into the not-yet-developed product area.