Why not make that an affinity/loyalty marketing program, call it "The Club @DoD" or whatever. Have members join this program for a lifetime $100 membership, whi

Why not make that an affinity/loyalty marketing program, call it "The Club @DoD" or whatever. Have members join this program for a lifetime $100 membership, which gives them $200 in drink vouchers out of the box good for a year (or put it on the Club Debit card, or whatever) and then once that is used up, they can continue using the card for 20% off drink purchases for life. If some of the lushes go through that 200 dollars in credit, who cares, anything else they buy is gravy (albeit at 20% discount, but that's easily well past bar profit margins per glass. If it isn't, maybe he needs to find another line of business. Don't limit it to the first 500 either, keep it as a permanent fixture.