Is this bit of philanthropy being flaunted now because he wants some collateral name recognition and attention for his screening room pitch? bunch of news artic

Is this bit of philanthropy being flaunted now because he wants some collateral name recognition and attention for his screening room pitch? bunch of news articles tagging him with that and the cancer money.. (for the record, I know who he is, just wondering about the timing of the two subjects -- it seems too coincidental)