Not necessarily. If the 2B in sales is highly volatile, and/or requires a lot of equity investment, you might rationally prefer the 1T in sales if the latter is

Not necessarily. If the 2B in sales is highly volatile, and/or requires a lot of equity investment, you might rationally prefer the 1T in sales if the latter is highly stable (utility) and highly leveraged (tiny amount of equity). Otherwise: agreed that these things are rarely reduceable to a single scalar (amount of profit).