And that's what I'd do. My point is that the old paperwhite, new paperwhite, voyage, and oasis all strike me as the incremental improvements you would normally

And that's what I'd do. My point is that the old paperwhite, new paperwhite, voyage, and oasis all strike me as the incremental improvements you would normally see in a yearly update to a laptop or phone at a particular price point. FooCorp's mid-range laptop gradually gets faster and adds features over time, as transistors get smaller and manufacturing more efficient. Maybe Amazon is treating the Kindle like a gallon of milk, whose price stays the same or slowly rises with inflation. I imagine they'll make a killing if people buy into that, but it seems unlikely.