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I know I know -- as soon as it's ready to launch. But seriously, is launching a site going into the summer season a good idea? You're just not going to reach
by awt 20y ago
I know I know -- as soon as it's ready to launch. But seriously, is launching a site going into the summer season a good idea? You're just not going to reach as many people as you would in the fall or right after the holidays.
- zaidf 20y agoDepends on what perspective you subscribe to and decide to follow. For example, launching in summer might not get you all the visitors you want but it will also give you time to use summer to optimize your site in time for when summer ends and you supposedly get the new visitors. I did learn in my media planning class that TV use significantly goes down during summer. I've a feeling the same holds true for computer use.
- jward 20y agoIf you launch in the summer you'll have several months of user feedback to improve your site before the mad rush. You don't have to do a full out PR blitz launch and tell techcrunch or the like about it. Just put it out there and tell a few people and see what they say and how they use it. I'd still launch it as soon as possible personally ;)