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Ask HN: What is a good visitor to pre-beta signup rate?

• dangrossman 11y ago
  If you send 1000 preschoolers to the computer lab and sit them in front of your landing page, you'll get no signups. Sit 10 businesses you've already spoken to on the phone about their problems, businesses your service could save hundreds of thousands of dollars, and all 10 will sign up. Your website's conversion rate is less than 1%: just 10 out of 1010 people signed up, but you actually converted 100% of your prospective customers. The point is that websites don't have conversion rates, which is why there aren't any useful blog posts listing what conversion rate you should be aiming for. Whether your 25-30% e-mail opt-in rate is good depends on what percentage of the people you sent to that page were in your target audience to start with. If 100% of them were people you spoke to on the phone that sounded super interested in your service, maybe 25% is bad. If they're just people clicking through a link in a guest post you wrote on some blog, 25% giving you their e-mail is probably excellent.
  • polysaturate 11y ago
    So far, just for proof of random stranger concept, it's just on lower traffic beta listing websites, and a few low traffic websites. So, mostly cold web traffic leads, with a possible slightly higher bias to sign up based on the type of site sending them. A previous venture, while not measured with the same accuracy, had less than half of the conversion of similar traffic at the same stage.
• joeld42 11y ago
  25-30% conversion to email signup is a very good rate.
  • alain94040 11y ago
    Yes. Where is the traffic coming from, and are the numbers meaningful? Anything above single-digit % is good, for regular traffic. If the traffic is from people you pitched personally, then of course your percentage won't scale once you get more traffic from people who don't know you.
• siquick 11y ago
  As long as the cost of acquisition is lower than the lifetime value of your customer, then you're on the right path.
• tixocloud 11y ago
  While it's great to gauge interest, beta landing pages, especially very simple ones that require only an email address, could be a dagger in disguise. Usually, the simpler the form, the higher the conversion rate. It's really easy for someone to give them your email but the question is if they will actually become customers. That said, providing an email address itself is a form or validation and gives you the opportunity to reach out to them. Case in point, we received 100s of leads with a simple form but no one converted. Our new venture received just a handful of leads with minimal promotion but we've been in touch with most of them. You'll also have to consider the quality of the traffic that you're bringing to your landing page. That said, general conversion rates are useful to some degree. What you'll want to do is evaluate any changes that you make going forward with your current conversion rate to see if anything' changed.