3 ms·
You can always lower a price, but you can rarely raise it. And a high original MSRP lets them advertise a steep discount when the price does get lowered.
by morley 11y ago
You can always lower a price, but you can rarely raise it. And a high original MSRP lets them advertise a steep discount when the price does get lowered.
- monsk 11y agoInteresting, it's kind of what clothing retailers have been doing especially in the past ten years or so. I think the access to more shopping options have led consumers to expect "large discounts" so maybe companies benefit from high original MSRP more than "pricing right".