It's entirely relevant that the author's app, secret, didn't likely fail because it was an anonymous, but rather the opposite -- there was a drop off in usage w

It's entirely relevant that the author's app, secret, didn't likely fail because it was an anonymous, but rather the opposite -- there was a drop off in usage when it became public that messages posted on secret weren't really secret http://www.wired.com/2014/08/secret/ http://www.wired.com/2014/08/secret/.