I think I can speak to this, as evidenced to the amount of time my 'out of space' sign has been up. First, technical people really don't like feeling like you

I think I can speak to this, as evidenced to the amount of time my 'out of space' sign has been up. First, technical people really don't like feeling like you are manipulating them on an emotional level, so make sure there is some compelling and objective reason your product is better that you can highlight. (for me, that reason is price, but I'm sure you can come up with other things) writing technical articles (or getting others to do so) is pretty good. I didn't ask for it, but Uggedal pretty much launched me last year[1] (that article hit both hn and reddit front pages) - i mean, revenue pretty much went straight from around a grand a month to around six grand a month within 30 days, and it kept going up after that (though not quite at that ridiculous pace.) Getting on the reddit/slashdot/hn front page is incredible. I don't know if I would recommend my next advertising method, as it was goddamn expensive, but I wrote a book[2] that took a while. It was really expensive. But, it did give my company and myself quite a bit of credibility. As far as bannner ads go, I think they are largely useless when compared to reddit. I have had fun playing about with project wonderful on webcomics I like, but that is nothing compared to reddit. [1]http://journal.uggedal.com/vps-comparison-between-slicehost-and-prgmr http://journal.uggedal.com/vps-comparison-between-slicehost-... [2]http://nostarch.com/xen.htm http://nostarch.com/xen.htm