The advantages would be that they will have the ability to sell to more people that traditionally do not have access to their goods. Currently it's difficult to

The advantages would be that they will have the ability to sell to more people that traditionally do not have access to their goods. Currently it's difficult to shop locally or from independent brands because farmer's markets aren't frequent or nearby for many, and doing consistent shopping from many independent brands on multiple online stores is inconvenient. The other main advantage I think Natch provides is that it will be an open marketplace where anybody can sell. If you are a startup food brand or grower, there is no common place to market and sell your products to the people around you. Natch will give these independent sellers the ability to sell directly to the consumers and develop their market without needing to get into stores. :)