Ah, the classic chicken & egg problem ;) Finding awesome photographers has been much easier than we expected - by posting 'photographer needed' adverts on foru

Ah, the classic chicken & egg problem ;) Finding awesome photographers has been much easier than we expected - by posting 'photographer needed' adverts on forums/in camera shops/in facebook groups it is easy to get a few hundred responses within a week. Over 50% then sign up because there is no fee or obligation and hey, why wouldn't you? We don't have the website live in an open beta yet, so we don't know how much the b2c marketing will cost - we are actually focussed heavily on working with partner websites to get them to embed our JS booking widget into their websites. We are trialling with a job-platform and it is a great way for us to reach customers at exactly the 'right moment' (ie when they have the need for a photographer but perhaps hadn't fully considered it). The partner website then gets a commission from each booking, so it is a great additional revenue incentive for them as well. So far, our customers have been really happy and word of mouth seems to work really well for getting new bookings - this was really important for us as we weren't sure that the customers would refer their friends to us at Lenzy and not just to the photographer they worked with directly. By giving our photographers a small commission on bookings we receive from their customers' referrals, we seem to have avoided the HomeJoy problem (for now).