> However, if I'm Papa Johns or Marcos Pizza or ..., FB can't shut me out. That's not true. FB doesn't have to get into the food delivery business to shut some

> However, if I'm Papa Johns or Marcos Pizza or ..., FB can't shut me out. That's not true. FB doesn't have to get into the food delivery business to shut someone out. Imagine that FB's plans come true and talking with bots on Messenger becomes an incredibly popular way for people to order pizza. A lot of people can't imagine ordering a pizza any other way. Let's say you're Pappa John's and 60% of your business comes from Messenger. Now FB has incredible leverage over you, since they effectively control a huge chunk of your revenue stream. They could decide to kick you off unless you pay them a lead gen fee, since they're generating leads for your business. Or, they could start to offer "premium" service, where message response times are slowed down unless you're a paying premium customer. Or, heck, maybe a competitor would even pay FB in a strategic partnership to kick you off. The point is that FB is set up to have incredible leverage and government-like power, and it is a very safe bet that they will do everything they can to extract taxes from the businesses that depend on them. The bottom line is that if people are using your app because it's on Messenger, and it's not that people are using Messenger because of your app, FB has much more leverage than you do, and you are entirely at their mercy. They are very likely to take advantage of that power dynamic in one way or another.