UX always wins. Build a great "open" UX and you have a chance to gain traction. A bottoms up approach where we put the protocol first instead of experience is

UX always wins. Build a great "open" UX and you have a chance to gain traction. A bottoms up approach where we put the protocol first instead of experience is the "Architect Astronaut" way of looking at solving this problem and should be avoided - http://www.joelonsoftware.com/articles/fog0000000018.html http://www.joelonsoftware.com/articles/fog0000000018.html