It's not hard to rank high for a neologism, particularly if you own the domain name and practice SEO basics. The profitability of a site depends on a lot of f

It's not hard to rank high for a neologism, particularly if you own the domain name and practice SEO basics. The profitability of a site depends on a lot of factors. For one thing, traffic. How many people care about your keyword? #1 for a high-traffic keyword can get you thousands or hundreds of thousands of visits a day. #1 for a low-traffic keyword can get you two or three visitors a month. Then the other issue is, how much money potential is in your keyword? Advertising isn't the only way to make money, but it applies widely, doesn't take a lot of thought (maybe you're more interested in making content) and sometimes pays well. How much you get from advertising depends on supply and demand. There are certain topics where there's a huge amount of content out there, so much that it dwarfs the advertising spend, so that it's hard to get a good eCPM. (Programming blogs and sites about cars in this category.) There are also areas where I think current advertising networks can't really discover products and services that certain audiences would really dig. On the other hand, there are other areas where the supply of content is small compared to the advertising spend, some areas where the advertising spend is preposterously high (ambulance chasing lawyers, hotels in certain certains) and advertising can be lucrative there. If your site is supported by advertising there's an inverse relation between click-thru and user engagement; Facebook ads are cheap because Facebookers are so sucked into what they're doing on the site that they don't look at the ads. ---- Now, maybe that's not feasible for you, or you need something more. Perhaps you'd like to develop "Juan Corbett" into a brand - you need to get his name into people's consciousness. That's a problem in marketing that goes beyond SEO; social media operations is a worthwhile path for you, but you'll also need to develop the arts of PR. If you want to monetize the "Juan Corbett" brand there are many choices beyond advertising. Perhaps you can sell his art, either in the form of expensive things (original paintings to hang on the wall), moderately priced things ($100 prints to hang on the wall; i see Warhols going on eBay for about that much all the time...), and cheap thing s (mugs, refrigerator magnets.) Past that there's the whole world of book deals, TV deals, movie deals, and generally turning "Juan Corbett" into a celebrity. You ought to find somebody who knows that world.