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I don't know... Apple did this for a while, and it backfired on them. The average user (even technically savvy user) simply wasn't competent enough to understan

I don't know... Apple did this for a while, and it backfired on them. The average user (even technically savvy user) simply wasn't competent enough to understand that they really truly would be locked out forever. From 2014: http://thenextweb.com/apple/2014/12/08/lost-apple-id-learnt-hard-way-careful-two-factor-authentication/ http://thenextweb.com/apple/2014/12/08/lost-apple-id-learnt-... They no longer do this: https://support.apple.com/en-us/HT204921 https://support.apple.com/en-us/HT204921

mikestew 11y ago
I by no means intend such a system be sold to average consumers. As you point out, it would be doomed to failure. More for the hard-core "I'd rather lose my customer DB than watch it walk off in the hands of someone with a good sob story" crowd. And I'm not 100% sure that there is large enough, bold enough type to forestall some customer saying, "but I didn't think you meant it!"