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OK, you have a network effect product and a two sided marketplace. How will you get users on each side of the market?
by bestattack 10y ago
OK, you have a network effect product and a two sided marketplace. How will you get users on each side of the market?
- centrinoblue 10y agoGreat question. - start small (see below) - provide valuable information to a target market where there was none before - minimize participation friction by not abusing users with invasive TOS or advertising - ensuring there is a valuable service at the core of the platform for free (promote sticky-ness) Our plan is to focus on one local region (Vancouver/BC) and one crop (beer hops) this year to 'prime the pump' and grow from there. The craft beer scene is in a hyper-growth mode in British Columbia (a bit behind Washington and Oregon) and the demand for local ingredients (beer hops) far outstrips the current local supply. Consequently hops are becoming a hot new crop. Thing is there is no established 'market space' for brewers and hop farmers to meet; its pretty ad hoc. We're aiming to provide a platform for this year's harvest as a way to vet the idea / platform. From there we hope to work into the Pacific North West and across Canada and stretch out into other kinds of locally grown produce.