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You've done a strong job of describing what I felt years and years ago, and have come to learn is the lay of the land still in the music business. Labels have d

You've done a strong job of describing what I felt years and years ago, and have come to learn is the lay of the land still in the music business. Labels have done a fantastic job of maintaining their gate-keeper status and of being able to break new artists into the mainstream. What didn't change with the internet is, partially kidding here, that 14 year old girls decide what's going to be popular. Outside of that, it's pretty much table scraps. But...there are some exceptions! There are certainly a handful of examples of responding to the last question you pose - re: being independent and achieving mainstream success. The ones that I find the most relevant are CHVRCHES (unsigned, SoundCloud got them attention, eventually had their pick of labels) and Macklemore (independent, used major label distribution services though). Also Skrillex - his label had no interest in his bleep-blonk-screech-BASS DROP tunes and he set it free online and got that avenue going - now he's got his own label and millions in the bank. There are some outlier musicians like Prince who are genuinely contentious with both industry and fan expectations. I think more and more artists who grow up as 'one-person operations' (think Grimes) will navigate a new business platform. Labels will specialize in these artists, or management teams. Eventually though, there does exist a plateau where it seems inevitable to have to deal with a large entity such as LiveNation or Ticketmaster...neither of which are very well regarded as customer friendly in this day and age - at least not as much as direct-to-fan opportunities. The next 10 years should be interesting both in the US and globally. Oh, and in my opinion, artists tend to start labels as a compensation mechanism to get more power for their own business enterprise, and potentially profit from the success of others signed (see: Cash Money / Young Money Records).

vlunkr 11y ago
So, you might say the musicians who are more business savvy (they release independently in one way or another) can do well for themselves. The ones who let someone else take care of that stuff get screwed.
- atom-morgan 11y ago
  That's what I've thought all along. Artists think they can be artists and make money without learning business. As your parent mentioned with someone like Grimes, I think we're starting to see this change.
- 6stringmerc 11y ago
  Yes, that's generally my outlook on the business aspect of the music industry. There are of course needed staff professionals - PR, Legal, Booking - but if those can be hired and managed with some good accounting by an artist/management team (and not behind a label's closed doors, subject to contract obligations) then it stands to reason more revenue will be retained by the principal. Practically speaking, I think it's the musicians who "ask" someone else to take care of that stuff that get screwed. This is more like the "Pop Star Contract" take-it-or-leave-it kind of approach. Sure, the label can make a person a star, but that comes with some significant catches (see: rappers angry their label won't release their new album).
k-mcgrady 11y ago
>> "Also Skrillex - his label had no interest in his bleep-blonk-screech-BASS DROP tunes and he set it free online and got that avenue going - now he's got his own label and millions in the bank." Financially I think artists like Skrillex (EDM producers in general) are incredibly lucky. Production costs are practically zero. You buy a DAW and some monitors and you can do everything at home on your laptop. You don't need to pay a band, all revenue is yours. And on top of that touring costs are minimal (a midi controller and a laptop) so you're extracting the maximum profit from each show. If you want a financially successful career in music this is probably the most sure route to take. Edit: A lot of people responding are bringing up the point that production costs for most genres are now relatively low. While that's true when it comes to actually making money from the music that's much easier in electronic music for the reasons I gave above (one person, very little gear to drag around, no band to pay).
- beachstartup 11y ago
  a lot of electronic shows are more complicated than that, but i think for someone who chooses to be lean, yeah it's basically like being a programmer that throws parties for a living instead of a band.
- earlz 11y ago
  Realistically, this is also true of most modern music. Sure it requires a bit more equipment, but with software amp simulation and the plethora of VST plugins you can get, you can almost always get a tone similar to your target for just a couple hundred dollars, at most. Combine with equipment and you're looking at maybe $600 in instruments/equipment and a basic mic for vocals. The only sticking point right now it seems is that drums are still notoriously hard to record, though MIDI/software drums are extremely realistic, and even beyond that. It's extremely easy to find a random stranger on the internet that likes your style and happens to be a drummer with all the equipment for recording drums. And then again, EDM is cheap, but it can be extremely time consuming if you're going cheap. Good synths don't just build themselves and there's a reason people buy virtual instrument packs.
  - rorykoehler 11y ago

vlunkr 11y ago

So, you might say the musicians who are more business savvy (they release independently in one way or another) can do well for themselves. The ones who let someone else take care of that stuff get screwed.

atom-morgan 11y ago
That's what I've thought all along. Artists think they can be artists and make money without learning business. As your parent mentioned with someone like Grimes, I think we're starting to see this change.
6stringmerc 11y ago
Yes, that's generally my outlook on the business aspect of the music industry. There are of course needed staff professionals - PR, Legal, Booking - but if those can be hired and managed with some good accounting by an artist/management team (and not behind a label's closed doors, subject to contract obligations) then it stands to reason more revenue will be retained by the principal. Practically speaking, I think it's the musicians who "ask" someone else to take care of that stuff that get screwed. This is more like the "Pop Star Contract" take-it-or-leave-it kind of approach. Sure, the label can make a person a star, but that comes with some significant catches (see: rappers angry their label won't release their new album).

k-mcgrady 11y ago

>> "Also Skrillex - his label had no interest in his bleep-blonk-screech-BASS DROP tunes and he set it free online and got that avenue going - now he's got his own label and millions in the bank." Financially I think artists like Skrillex (EDM producers in general) are incredibly lucky. Production costs are practically zero. You buy a DAW and some monitors and you can do everything at home on your laptop. You don't need to pay a band, all revenue is yours. And on top of that touring costs are minimal (a midi controller and a laptop) so you're extracting the maximum profit from each show. If you want a financially successful career in music this is probably the most sure route to take. Edit: A lot of people responding are bringing up the point that production costs for most genres are now relatively low. While that's true when it comes to actually making money from the music that's much easier in electronic music for the reasons I gave above (one person, very little gear to drag around, no band to pay).

beachstartup 11y ago
a lot of electronic shows are more complicated than that, but i think for someone who chooses to be lean, yeah it's basically like being a programmer that throws parties for a living instead of a band.
earlz 11y ago
Realistically, this is also true of most modern music. Sure it requires a bit more equipment, but with software amp simulation and the plethora of VST plugins you can get, you can almost always get a tone similar to your target for just a couple hundred dollars, at most. Combine with equipment and you're looking at maybe $600 in instruments/equipment and a basic mic for vocals. The only sticking point right now it seems is that drums are still notoriously hard to record, though MIDI/software drums are extremely realistic, and even beyond that. It's extremely easy to find a random stranger on the internet that likes your style and happens to be a drummer with all the equipment for recording drums. And then again, EDM is cheap, but it can be extremely time consuming if you're going cheap. Good synths don't just build themselves and there's a reason people buy virtual instrument packs.
- rorykoehler 11y ago