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I've worked in advertising, and there are fewer great non-English ad networks out there (can deal with large volumes and also will yield high CPMs). Also the no

by tibbon 17y ago

I've worked in advertising, and there are fewer great non-English ad networks out there (can deal with large volumes and also will yield high CPMs). Also the non-English portion is fragmented into dozens of different languages. It isn't impossible to do, but certainly harder to build an international ad sales team.

rphlx 17y ago
Perhaps foreign ad networks are finding native partners, instead of going after English speakers. There are >800M mandarin speakers, surely, that's enough to attract a lot of advertisers, just maybe not US ones.