People underestimate the importance of culture change. I hate this word, but there has to be a company-wide re-education if any company is serious about becomin

People underestimate the importance of culture change. I hate this word, but there has to be a company-wide re-education if any company is serious about becoming more high-tech. Often, measures like opening a new R&D lab or pumping more money here or there gets wasted since it rarely has a wider effect. When the effect isn't wider, there is a lack of critical mass for high-impact high-tech projects to get out of the door. The internal friction is generally high in big old companies, and most people causing the friction tend to be old-school "company-persons" who have fixed mindsets about where the company should be. Many of these people aren't necessarily tech savvy and some even pride themselves on not understanding computers as though the ignorance burnishes their skills in science/mechanics/biochem or whatever is the core of their company.