3 ms·
why is that? are there not good non-english ad networks? or is it just that most of the rich consumers speak English?
by lsc 17y ago
why is that? are there not good non-english ad networks? or is it just that most of the rich consumers speak English?
- tibbon 17y agoI've worked in advertising, and there are fewer great non-English ad networks out there (can deal with large volumes and also will yield high CPMs). Also the non-English portion is fragmented into dozens of different languages. It isn't impossible to do, but certainly harder to build an international ad sales team.
- rphlx 17y agoPerhaps foreign ad networks are finding native partners, instead of going after English speakers. There are >800M mandarin speakers, surely, that's enough to attract a lot of advertisers, just maybe not US ones.