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Unlike phones, cars' price prohibits most people from paying grossly more for a slighly better car (it's say $40k extra for a car vs $400 for a phone). Plus, th
by lgieron 11y ago
Unlike phones, cars' price prohibits most people from paying grossly more for a slighly better car (it's say $40k extra for a car vs $400 for a phone). Plus, there are already "iPhones" on the market (Mercedes, BMW etc.).
- cjrp 11y agoFinancing makes that grossly higher price more palatable though.
- mkhpalm 11y agoCheck out a 2016 Honda Accord Touring that anybody can pick up for 31k. (or the civic for even cheaper with lane assist and all that) Honda seems to recognize there is a pretty major threat out there... but even they are behind. All I'm saying is there seems to be a pretty big difference in whats easily and cheaply possible and what the status quo auto industry execs have been doing. A good example is every single car at this point should come with a touch screen head unit and a not-invented-here operating system on it. Traditionally all these execs believe that such a thing should cost thousands of dollars in upgrades either by model class or just the configuration itself. Few seem to realize they can easily generate 10x the revenue with software features and upgrades than they can with the hardware feature upgrade itself. The cost difference is pretty negligible... but the status quo gives them far less potential.