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I like native advertising in general. The one thing I do not like though is the growing prevalence of "un-advertising" i.e. blurring logos of brands that appea
by yoz-y 11y ago
I like native advertising in general. The one thing I do not like though is the growing prevalence of "un-advertising" i.e. blurring logos of brands that appear in the image for different reasons. I have not looked into this but I presume this is done because some sponsor earned exclusivity.
Also, I absolutely hate the current trend in tv shows to put a sticker over a logo on _every single_ computer. Real world does not look like this, it is ridiculous.
- tracker1 11y agoOr the legal department is afraid of trademark case for showing the mark... or an advertising arrangement couldn't be reached before shooting was done.
- yoz-y 11y agoI don't know, it seems like a quite recent trend for me. For example in France they are now blurring the national railway company logo in news and tv shows. Which is a totally pointless action since it is on a railway station and there is (basically) only one railway company. Not to mention their logo is extremely recognisable even when blurred. More recently I saw a show about clothing where they put some duct tape over Nike logos on shoes. Are there laws that prohibit you from showing brands in videos shot in public places now? If Nike did not want to be recognised they would not put their giant logo on everything.
- mhurron 11y ago> Are there laws that prohibit you from showing brands in videos shot in public places now? No, but that doesn't stop the companies from filing lawsuits or threatening too if they don't like the context their brand was shown in.
- JetSpiegel 11y agoJust like Pattern Recognition.