The challenge for Oracle is not how to do it, but how to make it pay. The price point for a TB class homebrew gpu solution is ~$30k. Oracle implementations used

The challenge for Oracle is not how to do it, but how to make it pay. The price point for a TB class homebrew gpu solution is ~$30k. Oracle implementations used to be in the $500k range. This is why Oracle must move to the cloud and take customers with it. Oracles problem, customers who are keen on the cloud may well go to GCE, MS or AWS. Customers who are not so keen seek to save the money with open source and commodity implementations. If you are sitting on a huge installed base the very last thing you want to see is disruptive technology shaking out your customer base. Oracle has seen three waves in five years - Hadoop, Cloud and now GPU/SCM. It's a tribute to the software and strategy of Oracle that they aren't bleeding rivers of red ink.