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Can you tell us a bit more please? Did you essentially roll your own internal AdWords? How do you manage customers, campaigns, tracking, payments, etc.?
by cheetos 10y ago
Can you tell us a bit more please? Did you essentially roll your own internal AdWords? How do you manage customers, campaigns, tracking, payments, etc.?
- stevesearer 10y agoSure, it really isn't anything special. I essentially treat the site like a magazine and sell advertisements on a monthly basis because that is the easiest thing for both myself and advertisers understand. The site runs on WordPress so I just use one of the ad rotation plugins available [adrotate pro]. Most campaigns are for some set number of weeks or months and the plugin takes care of that. I track clicks and advertisers track referrals traffic plus whatever other metrics they want to on their own websites. Because a number of advertisers renew regularly, I trust that they are happy with the results they are seeing. For payments, it kind of depends on the customer, but basically I just invoice them.