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MailChimp's voice & tone guide at voiceandtone.com does a nice job of explaining the 'why'.
by mterwill 10y ago
MailChimp's voice & tone guide at voiceandtone.com does a nice job of explaining the 'why'.
- defenestration 10y agoThanks for the tip. I can recommend this guide after reading it. It does a nice job of defining the right tone of voice in success messages, account creation, press releases, legal content and failure messages. It starts with the user feelings and shows an appropriate response. Edit, added direct link: http://voiceandtone.com/ http://voiceandtone.com/