> “Medium doesn’t need to be the thing you check all day, every day. We’re not looking for addiction,” says Williams. “We’re just looking to give people one or

> “Medium doesn’t need to be the thing you check all day, every day. We’re not looking for addiction,” says Williams. “We’re just looking to give people one or two of what they think are the most important things on a daily basis. Things that they care about, things that change how they think about the world.” With a business model exactly like BuzzFeed's, which is built on optimizing for content and titles that can be turned in native advertising. It's not changing the way how we think about the world...it's the changing the way we think about how advertisers want the world to look like.