It's often hard to put that sort of thing into words. Mimicking things that provoke a good gut reaction or are proven to have been successful is a huge part of

It's often hard to put that sort of thing into words. Mimicking things that provoke a good gut reaction or are proven to have been successful is a huge part of the startup game. I think samples like this provide some good 'compost' for developing taste, provoking some gut reactions, and inspiring your own takes on the ideas (a bit like Dribbbbbble et al do for designers) - more than direct advice like 'avoid adjectives' or 'always try to use the active voice' might.