3 ms·

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the

These are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.

TTPrograms 11y ago
I'm not even sure if these examples are that effective. What makes them effective? If the measure of success is whether or not one actually reads the copy, then for me the best approach is to right it like a personal message. In that case the success of email copy is predicated on deceiving the recipient...?
AznHisoka 11y ago
There needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you're assuming they're successful just because it's a popular brand which is not always true.
- lucasmullens 11y ago
  How would that be possible? You can't compare across brands, because as you said, some are successful because they're a popular brand, which would affect CTR and open rate too.
r00fus 11y ago
Well there is this I found with a quick search: http://blog.hubspot.com/marketing/good-copywriting-practices-list http://blog.hubspot.com/marketing/good-copywriting-practices... Essentially, use a hook, get to the point, don't be too wordy, be impactful, and make a connection.
exolymph 11y ago
I'm somewhat hesitant to post this link since it's a bit self-promotional, but I wrote up my thinking about what makes good product copy: http://sonyaellenmann.com/2016/03/how-to-describe-your-product-on-your-landing-page.html http://sonyaellenmann.com/2016/03/how-to-describe-your-produ...
prawn 11y ago
IMO, more startups would be struggling to write any copy at all before it's about effective copy. So I can see this being very helpful as a starting point.
mterwill 11y ago
MailChimp's voice & tone guide at voiceandtone.com does a nice job of explaining the 'why'.
- defenestration 11y ago
  Thanks for the tip. I can recommend this guide after reading it. It does a nice job of defining the right tone of voice in success messages, account creation, press releases, legal content and failure messages. It starts with the user feelings and shows an appropriate response. Edit, added direct link: http://voiceandtone.com/ http://voiceandtone.com/

TTPrograms 11y ago

I'm not even sure if these examples are that effective. What makes them effective? If the measure of success is whether or not one actually reads the copy, then for me the best approach is to right it like a personal message. In that case the success of email copy is predicated on deceiving the recipient...?

AznHisoka 11y ago

There needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you're assuming they're successful just because it's a popular brand which is not always true.

lucasmullens 11y ago
How would that be possible? You can't compare across brands, because as you said, some are successful because they're a popular brand, which would affect CTR and open rate too.

r00fus 11y ago

Well there is this I found with a quick search: http://blog.hubspot.com/marketing/good-copywriting-practices-list http://blog.hubspot.com/marketing/good-copywriting-practices... Essentially, use a hook, get to the point, don't be too wordy, be impactful, and make a connection.

exolymph 11y ago

I'm somewhat hesitant to post this link since it's a bit self-promotional, but I wrote up my thinking about what makes good product copy: http://sonyaellenmann.com/2016/03/how-to-describe-your-product-on-your-landing-page.html http://sonyaellenmann.com/2016/03/how-to-describe-your-produ...

prawn 11y ago

IMO, more startups would be struggling to write any copy at all before it's about effective copy. So I can see this being very helpful as a starting point.

mterwill 11y ago

MailChimp's voice & tone guide at voiceandtone.com does a nice job of explaining the 'why'.

defenestration 11y ago
Thanks for the tip. I can recommend this guide after reading it. It does a nice job of defining the right tone of voice in success messages, account creation, press releases, legal content and failure messages. It starts with the user feelings and shows an appropriate response. Edit, added direct link: http://voiceandtone.com/ http://voiceandtone.com/