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You're definitely wrong about that - there are whole businesses built on building "case studies" that try to decipher the inner workings of Google's algorithm.
by jasongill 11y ago
You're definitely wrong about that - there are whole businesses built on building "case studies" that try to decipher the inner workings of Google's algorithm.
These days most tests are run by buying two domains that are a combination of random letters/numbers, setting up two nearly identical sites, and doing identical linkbuilding to both - then seeing which one ranks higher.
It's not exactly scholastic research quality, but repeated enough times it gives you an idea of what's working "right now".
- tobltobs 11y agoThis method wouldn't work. To make both results comparable you would have to put the same content on both sites, which would result in one of both pages getting hit by the duplicate content problem.
- jasongill 11y agoIt actually works great; the "duplicate content problem" only impacts pages on the same domain, not identical content across multiple sites. It's possible to make a lot of money by taking the content of mild authority sites and putting it on a high authority domain - can outrank the source sites in short order.