I would clarify the problem and solution. At first I thought your product (based on the description) was a soup to nuts IoT platform (i.e. building out the hard

I would clarify the problem and solution. At first I thought your product (based on the description) was a soup to nuts IoT platform (i.e. building out the hardware as well). I might possibly rephrase your product as 'We're like Facebook Connect for Nest.' Or 'We're like IFTTT for IoT.' I think you want to drive home the point that you're connecting devices from different manufactures and adding additional functionality. The social network aspect is probably less important (I used the Facebook analogy since they were a developer platform at one point).