It is absolutely maddening how sugary fruit juice is (soda, too). And it's completely unnecessary. We dilute our juices by at least 50% and it's still not enoug

It is absolutely maddening how sugary fruit juice is (soda, too). And it's completely unnecessary. We dilute our juices by at least 50% and it's still not enough. There's no way Coke & Pepsi will ever lighten up on the sugar short of regulation. As with smoke-free restaurants, the free markets will never deliver less sugary beverages no matter how much demand there is.