Exactly! You are the unhappy minority, and as much as I feel your pain, you are irrelevant business wise (sorry!) I know that I'm personally very irrational wh

Exactly! You are the unhappy minority, and as much as I feel your pain, you are irrelevant business wise (sorry!) I know that I'm personally very irrational when deciding prices: I find paying for HBO Now ($15 a month) an outrage, but will go and spend $20 on a cinema ticket without batting an eyelid. Heck, an Uber ride from the cinema because I'm too lazy is ~$10. Throw in a soda, and every trip to the cinema is about $40. I'm getting around 10 to 15 hours of entertainment out of the HBO subscription, which at ~$1 an hour is a much better deal than going to the movies, but no amount of rationalizing it will make it feel good. There's clearly enough people that consider the $10 a month price "good enough" to be comfortable with it.