Well yes, fruit juice is fine in moderation (especially since it contains polyphenols and carotenoids) which is your point I think. However fruit juice makes it

Well yes, fruit juice is fine in moderation (especially since it contains polyphenols and carotenoids) which is your point I think. However fruit juice makes it all too easy to take much more sugar than if you ate the raw fruit. As you say, fructose metabolizes to lipid in the liver but it's easy to over do it. 'a high intake of fructose (>20% of energy) can have a deleterious effect on lipid levels.' [just like alcohol] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2682989/ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2682989/ Small point: fructose is a ketose sugar so fruit juice is indeed 'sugar water' - confusing bearing in mind the different metabolic fates of glucose and fructose.