Traction by Gabriel Weinberg (http://tractionbook.com/ http://tractionbook.com/) is a must-read. You'll learn that marketing is massive and not all tactics work

Traction by Gabriel Weinberg (http://tractionbook.com/ http://tractionbook.com/) is a must-read. You'll learn that marketing is massive and not all tactics work for everyone. It's usually through trial and error. For example, inbound marketing is great but it takes a lot of time to build up an audience and generate traffic. If you're looking for more short-term sales, outbound marketing might be more effective. It is expensive though. This is where the importance of your objective/goal comes in (i.e. sell more, generate awareness, etc).