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Email copy from great companies
- rememberlenny 11y agoVery cool. Relevant is a project I have to index all email newsletters: http://emailnewsletterstand.com http://emailnewsletterstand.com
- nodesocket 11y agoGreat resource. Writing onboarding/transaction e-mail copy is tedious yet important. Also checkout Mailgun's blog post for fully responsive css/html e-mail templates: http://blog.mailgun.com/transactional-html-email-templates/ http://blog.mailgun.com/transactional-html-email-templates/
- fudged71 11y agoGood MVP, just scrape your inbox and curate the best. I'd love to see more examples.
- onion2k 11y agoNo doubt these are good copy, but why are they good? What can I learn from, say, an email from Trello announcing they're at 10m users that applies to my startup with 100 users besides "write good copy"?
- petercooper 11y agoIt's often hard to put that sort of thing into words. Mimicking things that provoke a good gut reaction or are proven to have been successful is a huge part of the startup game. I think samples like this provide some good 'compost' for developing taste, provoking some gut reactions, and inspiring your own takes on the ideas (a bit like Dribbbbbble et al do for designers) - more than direct advice like 'avoid adjectives' or 'always try to use the active voice' might.
- dataker 11y agoThat's so cool. Are there any ideas for sales/pitch emails? That's probably harder to find, but it'd be really helpful.
- atrust 11y agoI'd love to see an option to see the original design of all the mails.
- deleted 11y ago[deleted]
- thinkingkong 11y agoThese are great examples but other than the authors personal preferences its not clear what makes these examples effective. It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.
- TTPrograms 11y agoI'm not even sure if these examples are that effective. What makes them effective? If the measure of success is whether or not one actually reads the copy, then for me the best approach is to right it like a personal message. In that case the success of email copy is predicated on deceiving the recipient...?
- AznHisoka 11y agoThere needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you're assuming they're successful just because it's a popular brand which is not always true.
- lucasmullens 11y agoHow would that be possible? You can't compare across brands, because as you said, some are successful because they're a popular brand, which would affect CTR and open rate too.
- r00fus 11y agoWell there is this I found with a quick search: http://blog.hubspot.com/marketing/good-copywriting-practices-list http://blog.hubspot.com/marketing/good-copywriting-practices... Essentially, use a hook, get to the point, don't be too wordy, be impactful, and make a connection.
- exolymph 11y agoI'm somewhat hesitant to post this link since it's a bit self-promotional, but I wrote up my thinking about what makes good product copy: http://sonyaellenmann.com/2016/03/how-to-describe-your-product-on-your-landing-page.html http://sonyaellenmann.com/2016/03/how-to-describe-your-produ...
- phmagic 11y agoI would have never heard of frontapp.com if not for this page. Front looks great!
- giancarlostoro 11y agoOne thing I would do is add in sharable links to some of the content? I wanted to refer to some of it to someone else but I don't see a way of doing it? All I see is the main domain's URL consistently, no share button AFAIA (As Far As I'm Aware).
- amga_ 11y ago- "Send the emails you want added to this directory to goodcopy@frontapp.com" I don't like this... it would better if I could send a PR to some git repo.
- samsolomon 11y agoWhile this would be a great option for engineers, I'm certain forwarding an email is much easier for the vast majority of people.
- nanoojaboo 11y agotldr; echo chamber of a silicon valley (and friends) startup speak
- dilemma 11y agoThe best copy I've ever seen is from a second hand bookseller: http://instagram.com/idea.ltd http://instagram.com/idea.ltd
- iamleppert 11y agoBefore they got too annoying, I thought whoever that was writing the AppSumo deal emails was really good.
- deleted 11y ago[deleted]
- meowface 11y agoI don't think this is good copy at all... (And definitely not just due to the bad jokes.) Yo, you signed up for Rabbut Ashley, Do you know who’s awesome? You are. Do you know why? Because your blogs are about to get more action than you got on your honeymoon. Thats right, more email collections and more personalized updates than ever before (what did you think I meant?) Before you pull your head out of the gutter, answer me one thing. Why did you sign up for Rabbut? I ask because: 1.) I want to build the best tool that you can possibly get 2.) I can’t read your mind 3.) Who doesn’t want more action? (Still talking about your blog!) And lets be honest, no one wants to spend all night long figuring out how to setup your emails, so take this, it’s a quick start guide: https://rabbut.com/a-hand-held-guide-to-start-on-rabbut/ If that doesn’t work, hurry up and email me so I can help you solve your problems. That way you’ll have more time for your personal life. (This time I don't mean your blog.)
- Mandatum 11y agoI understand what they're trying to do, but it's still kind of awkward. I tend to avoid references to intercourse in my business emails, and it seems a little bit crass to do so in blogs-as-emails-as-a-service software, as well as in-parentheses jokes (they just seem forced unless it's satire). Having a look at their website it's a pretty small shop, so can't expect them to have a dedicated marketing team to write copy.
- meowface 11y agoThere are also at least 5 grammar mistakes in it.
- Implicated 11y agoWhen I saw this title the first thing I thought was "Buffer has to be all over this"... But they're not included at all, am I the only one who was pleasantly impressed with Buffer's communications?
- AliAdams 11y agoAnyone else a little fed up with the "Hey, I'm the CEO of the company emailing you! This message is TOTALLY not automated." style of onboarding emails?
- wingerlang 11y agoMaybe because we all know it? I recently had a co-worker talk to me about some email she got from a service. To me it was an obviously automated email but she (I guess) did not share the same thoughts. I also /know/ it was automated because I got the exact same one.