Mexico successfully increased their tax on sugary beverages, and companies threw relatively few hissy fits. I think a large part of the country's willingness to

Mexico successfully increased their tax on sugary beverages, and companies threw relatively few hissy fits. I think a large part of the country's willingness to shoulder that tax, and the lack of push back from industry, came about as a result of positive leadership from Mexico's president at that time and the recognition that diabetes was becoming an epidemic.