It doesn't seem like a very compelling product to me at all. However, I think people made way too much hay about the expensive gold ones (Apple Watch Edition).

It doesn't seem like a very compelling product to me at all. However, I think people made way too much hay about the expensive gold ones (Apple Watch Edition). Its existence doesn't mean Apple is a jeweler now, it's just the same product with a different metal that costs a lot. Apple makes consumer electronics, including this one which at current seems to lack utility. From what I know, most people are buying the low-end $350 aluminum one and very few at all are buying the gold one.