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>Thus, Apple may say they want to sell a bajillion watches, but what they really need to do is sell enough watches and have enough credibility that if smart wat
by pedrocr 11y ago
>Thus, Apple may say they want to sell a bajillion watches, but what they really need to do is sell enough watches and have enough credibility that if smart watches disrupt smart phones, Apple already has a seat at the table.
That's a fine strategy followed by many companies. It's not usually Apple's strategy though. They pride themselves on being a huge company with a very limited product range. Even in the product ranges they do have they're not usually the first one out with new products. iPod/iPhone/iPad were all very polished products launched into markets that already had quite a few products but still took over. They have a few niche products but the watch seemed to be another of those big bets which is why people are looking at it attentively.
- nostrademons 11y agoThe Apple Watch had 50% market share among smartwatches within one quarter after it came out. That's insane, particularly since their competitors had a 2-year head start. Normally a company is lucky to get 50% market share at all, and it takes many years. The problem with the absolute numbers is that wearables as a whole is a new market (in the Lean Startup) sense. You can't rush adoption in a new market: no matter how much advertising you throw at it, it still takes time for people to assimilate what the product category can do, to identify why they'd want one, and to make the purchasing decision. The best you can do is to establish a dominant position within the market so that as it grows, you grow along with it.