4 ms·

I don't know, the Cambridge-grad-only dating site seems to be pretty popular. Elitism can be a powerful motivator, especially for people thinking about settling

I don't know, the Cambridge-grad-only dating site seems to be pretty popular. Elitism can be a powerful motivator, especially for people thinking about settling down and having kids. Late 20s and no kids yet is a demographic with a lot of disposable income. And while it might be a small niche, this is a _huge_ market and attacking a niche then working out how to expand (movie matching? music matching?) is a perfectly valid strategy.

henrikschroder 17y ago
Sure, but I think that for that to work, you have to tone down the dating parts of the site and emphasize the matchmaking parts of the site. Basically, a site that is good for hookups or dating makes it very easy for users to quickly browse through the other users' images. The best ones I've seen basically lets you make a (detailed) search, then just shows the results one by one with a big NEXT button on each. No lists, no clicking back and forth, no popups, just a very simple flow through the results. But matchmaking needs a workflow that is more refined and feels less like a flesh-market. In the market research we did where I worked many years ago we found out that matchmaking appeals to people with little time. They don't want to spend hours browsing profiles, they want to be fed a slow stream of new profiles that the system has decided is good for them. This could possibly work with book taste as a base. If you make a recommendation engine like Netflix or Amazon, you could then grab other users that actually liked the books and have that as a starter. "User X shares your taste in books, but hasn't read book Y, why don't you tell him/her about it?"